The first offering is NowPrEP, which can be used to prescribe and dispense HIV-preventive drugs
Telemedicine and prescription drugs are two of the busiest areas in health technology right now. For the former, you have companies like 98point6, AmWell, Teladoc, MDLIVE, and Carbon Health competing with each other, and for the latter, you have companies like Capsule, Blink Health, Medly, PillPack, and now Amazon Pharmacy.
How does a company stand out in one of these areas? By being the only ones attending both.
NowRx, a tech-enabled pharmacy that delivers same-day, same-hour prescription drugs, launched its own telehealth service on Wednesday, creating an end-to-end solution where patients see their doctor and then theirs Can fill out recipes and get delivered, all on the same platform.
“We believe we can now offer customers and patients a fully integrated digital health platform. Patients could already benefit from our free same-day pharmacy delivery and now couple that with a telemedicine feature that gives them a complete digital healthcare experience.” , told me Cary Breese, CEO at NowRx.
Founded in 2015, NowRx employs a logistics-driven pharmacy distribution model where the company delivers all prescription drugs on the same day, often within two or three hours. It also has a one hour delivery window for urgent medication. However, the company, which has shipped over 200,000 drugs to over 28,000 customers, isn’t just digital: it has its own locations in California and Arizona and combines the online and offline worlds to create a new model for pharmacy.
“75 percent of all doctor meetings end with a prescription drug, so patients can now get the prescription that results from those doctor meetings that are delivered straight to their home in a matter of hours without ever leaving their home. We believe we’re the.” The only company that really has that capability that combines Telehealth with free same-day delivery, “Breese said.
For the first phase of its telemedicine solution, NowRx Telehealth launched NowPrEP, a service aimed at those who qualify for Pre-Exposure Prophylaxis (PrEP) 99 percent effective in preventing HIV contraction.
To use NowPrEP, a The patient would download the NowRx Telehealth app, which can be found on both the App Store and the Google Play Store. They will then be asked to create a profile and then complete a medical questionnaire which will gather additional information to determine whether or not they are eligible for PrEP. After completing the questionnaire, the questionnaire is automatically made available to one of the NowRx doctors who are part of the telehealth platform. These doctors then decide whether or not they think the patient should be taking PrEP.
The company also performs a secondary determination using laboratory tests There is a specific type of HIV PrEP Blood test, which will be needed before the drug is prescribed. The NowRx Telehealth Platform is integrated with several laboratory companies, including Quest and LabCorp. The request is therefore forwarded directly to the laboratory from the NowRx telehealth platform. Once the patient finishes the blood test, the doctor will review this lab work and determine if that patient is eligible for NowPrEP or not.
If they are eligible, the prescription is ordered and forwarded to the NowRx pharmacy, where it is delivered directly to this patient within a few hours.
One reason NowRx decided to start its telemedicine service with NowPReP is because the drug was heavily promoted by the government and the Department of Health and Human Services started a PrEP program in late 2019.
“There is a lot of government pressure to bring HIV-PrEP into our communities and to improve access and the number of people taking these drugs because they believe it will be a huge benefit for the health system as a whole So the government has set itself some goals HIV transmission in the US is to be reduced by up to 75 percent by 2025. And this HIV-PrEP is part of that effort, “said Breese.
The other determining factor is that HIV in general has been a “problematic disease for many patients” and there is still a lack of access to medical care. With NowRxPrEP, the company wants to reduce this friction.
“Not all doctors specialize or want to include HIV or HIV prevention in their practice. The HIV-PReP drug is also a fairly intense drug that, as we discussed earlier, requires laboratory work. So it’s a bit of a friction point for Patients How do they get HIV-PrEP? They have to go to the lab if they want, these labs have to be repeated every three months, so they have to get the labs back every three months and reduce the number of people who will take HIV PrEP. “
In the future, NowRx Telehealth plans to offer dozens of other medical specialists and targeted diseases on the platform, including dermatology, anxiety and depression, fertility drugs and care, diabetes and cholesterol, and lifestyle products for men such as ED and hair loss, and lifestyle products for women such as birth control and Hormone therapies.
There are currently fewer than a dozen doctors on the platform. It will only be available in areas where the company already offers a same-day delivery pharmacy, including the Bay Area, the LA region, and Orange County, Arizona, California. The company plans to eventually expand where there is demand.
Although the prescription delivery service is NowRx’s main differentiation in telehealth, NowRx Telehealth would be a general health tech company and won’t always focus on determining access to a specific drug, as is the case with NowPReP.
“We believe our differentiation in the market depends heavily on the fact that we have a same-day delivery pharmacy business that can be linked to it. We therefore believe that this is a benefit to the platform, but not absolutely a necessary part of the. ” Telehealth business model. We believe it can stand on its own, “said Breese.
The company “did the hard part first,” he said, by setting up the same-day delivery service. The telemedicine part of that was the easy part.
“We created NowRx for free same-day delivery of prescription drugs. Now we are expanding the NowRx Telehealth platform and we feel like we have an offering that is second to none in the industry because we have both.” These skills are used to enable the most convenient and accessible patient interaction in digital healthcare available today. “
Ultimately, NowRx’s ultimate goal in all aspects of its business, including telemedicine, is to simplify the experience and really impact patient outcomes.
“”Sometimes it gets lost in the conversation about childbirth: there is certainly a practical factor, and that’s a right right, to improving access, but one of the biggest problems in healthcare is the idea that patients just lose track and not with keep up with their medication or care. The idea of medication compliance or non-compliance where patients simply don’t take their medication as prescribed because they’re too busy, don’t have time, or don’t have access to transportation, “he explained.
“We firmly believe that we can really influence the results. We believe that we can demonstrate not only greater comfort for patients but also better health outcomes over the long term by using technology and innovation to create a more consistent and accessible Achieve result. ” Health care for the drugs and their normal interactions with their doctors. It’s good for health systems, it lowers overall costs, and we think it’s really the big story here. “