Company engagement increased 15x during COVID as face-to-face training became impossible
While advances in health technology are usually good for the patient and the system as a whole, they are not always as good for doctors. New techniques mean more training and relearning what is already known; Doctor burnout has been a major problem for a while now and that means adding more work to what they are already treating.
Keeping up with these advances is an especially big problem when it comes to surgeons who already have too much to learn from, said Justin Barad, MD, CEO and co-founder of Osso VR, a platform that enables surgeons to practice their skills in a virtual environment.
“When you think about it, science and technology are constantly adding to the library of procedures that are expected to know when needed,” he said, noting the number of times he was asked for Google procedures in the emergency room while they were being performed were. In one extreme example, Barad was actually asked to operate on a gorilla at the LA Zoo, which he had no experience with.
“The reason I’m telling this story, aside from being really cool, is because every day healthcare professionals deal with gorilla-like situations, with surgeries that we’ve never done before, or perhaps very rarely , and there are very few ways to prepare for it. “
In addition, all new technologies and techniques Robotics, navigation, patient-specific guides and implants, and minimally invasive techniques are usually much more difficult to learn and have made modern surgery more and more complex. That means that sUrgencies that used to require 10 to 20 procedures to master now take 50 to 100.
To solve all of this, Barad combined his medical training with his passion for games (he worked for Activision while in school) to create Osso VR, a completely remote, VR-enabled company that enables surgeons to learn these new techniques anytime, anywhere, without the need for a lot of travel or expensive equipment.
On Wednesday, the company announced a $ 27 million Series B funding round led by GSR Ventures and including Signalfire, Kaiser Permanente Ventures, OCA Ventures, Scrum Ventures, Leslie Ventures and Anorak Ventures. This brings the company’s total funding to $ 43 million.
The Osso platform is used by both fully trained surgeons who are no longer in the practice, as well as surgeons who are still at the beginning of their careers, both trying to either master newer technologies or brush up on procedures they seldom perform. To use Osso, all you need is a headset that you can either use between operations or at home to perform whatever procedure you want. Once done, they will receive an assessment of their workflow, ability to perform steps well with clinical satisfaction, and efficiency.
Surgeons can train on their own or they can do it with their team including a surgical technician, circulatory nurse, and radiology technician. You can also get coached by experts around the world who will give them tips and tricks and pearls.
Cooperation with manufacturers of medical devices
While the health professionals are the end users of Osso, its customers are the medical device manufacturers, including Johnson & Johnson, Stryker, and Smith & Nephew, who use the software to train surgeons on their latest equipment.
The normal way it works is that a company like Johnson & Johnson pays surgeons to fly surgeons to a place like Las Vegas, Hawaii, or Florida where they can learn about the new technology and practice with it maybe once or twice. The ability to remotely train surgeons saves both time and money for manufacturers to personally show off their devices.
“It is not feasible to take someone to 100 training sessions to master these devices. That can cost billions and billions of dollars; even a single training event can cost $ 250,000, and about $ 15,000 per surgeon per attendee. Things are very expensive. It’s also difficult to access as surgeons don’t have much time to travel to these things, “Barad explained.
Add to this the fact that if surgeons only use the device once or twice and then have to remember how to do it a few months later, surgeons are likely to forget most of what they have learned. By partnering with these companies, Osso enables surgeons and surgical teams to train as much as necessary until they have achieved a certain level of competence.
In addition, Osso also works with health institutions, including Brown University, Hospital for Special Surgery, Johns Hopkins University, and Rush University, the use the technology to train their surgeons.
Osso VR currently offers over 120 modules in over 10 subject areas and has completed almost 30,000 training sessions on the platform, providing an average of 22,000 training minutes per month. It has been shown to improve surgical performance between 230 and 306 percent.
A growing company
Last year Osso had his Engagement grew 15x year over year as COVID made its platform even more important as face-to-face training became impossible during the pandemic.
“Fortunately, we were a completely remote company at COVID so we were uniquely prepared to thrive in these really difficult circumstances. Getting through the pandemic really increased the need for this technology when face-to-face training was not an option at all, ”Barad said.
In addition, the company originally focused on orthopedics last year expanded to include several additional specialties, iincluding orthopedics, endoscopy and interventional procedures.
The reason for this, Barad explained, is because these are all surgical areas that require more technology or imaging, making it more difficult to practice in a non-virtual environment. For example, when a surgeon wants to In order to practice endovascular aortic aneurysm repair, they needed a patient or a corpse, an operating table, a facility, I needed a mobile X-ray unit, a C-arm monitor and all the instrumentation. With Osso VR you can do all of this with just one off-the-shelf Oculus Quest headset.
“These are techniques that have a lot of spatial 3D concepts, lots of steps, and a lot of equipment to practice, so doing it in VR is really ideal,” he said.
“That’s why these areas, like robotics and endoscopy, are really sweet spot areas for Osso VR. So these are really great focus areas. The devices themselves contain many highly complex medical technologies that have longer learning curves. “
Going forward, the company plans to use its new funding to further expand its team; Before the pandemic, Osso was on about 26 team members and now it’s about 103. It will be like that invest more in your product and in Collect clinical data to gain better insight into the impact of its technology on patient outcomes.
The ultimate goal mit Osso VR is said to have all 30 million Health experts around the world are using his technology, Barad said.
“Success is when each and every one of you can access Osso VR at any time to train yourself in any process, whether you are in LA, New York, Tanzania or Ethiopia. For me, this will be a mission accomplished.” . “