Engage the right investors who can handle the ups and downs
Today’s entrepreneur is Laura Yecies, CEO of Bone Health Technologies (BHT), a developer of a hardware device that uses vibration to improve bone health. BHT’s solution is called Osteoboost, a two-pound belt that patients can wear in their daily activities. He uses vibrations to keep your bones strong and prevent osteoporosis. The company recently raised a $ 2.5 million financing round.
Yecies is a seasoned CEO, marketer, and strategist with a proven ability to develop and market award-winning products, build teams, scale businesses, and exit profitably. Previously, she was CEO of three startups: Most recently, she was CEO of SyncThink, a neurotech company, and led their commercialization and deployment with over 30 healthcare systems and sports teams. Most recently, she served as a strategic advisor and consultant for Akili Interactive, Fabric Genomics and Rapid.AI before joining BHT.
As a leader in the technology world, Yecies joined the Catch team as CEO to grow the business, expand the product base and build strategic alliances. In 2013 she successfully sold the company to Apple. As CEO of SugarSync, she led the company for four years in an aggressive phase of business and product growth that grew from zero to $ 25 million in revenue and signed multiple strategic partnerships that resulted in significant valuation increases and multiple takeover bids. SugarSync was acquired by J2Global.
Prior to SugarSync, Yecies was Vice President of Marketing at Check Point Software. She previously worked at Yahoo as the Global General Manager for Yahoo Mail. Previously, Yecies was vice president of the Netscape browser division at AOL, where she was responsible for the development of Netscape 7.0 and the launch of the Netscape browser in 23 languages. Prior to Netscape, she led marketing programs and sales in Latin America at Informix Software Corp.
Yecies received her MBA from Harvard and an MSFS from Georgetown School of Foreign Service. She received her AB Magna Cum Laude in the Dartmouth Government.
Why did you choose to become an entrepreneur?
While I loved the time of my career in larger companies and learned a lot, I wanted to be able to make more impact and create and build something new. I like how the challenges and resource constraints of small businesses lead to creativity and innovation. Basically, I am attracted to difficult problems and want to solve them
What are your favorite startups?
I’m excited about using technology to improve health – there are a number of great startups out there, but some of my favorites (besides Bone Health Technologies) are Fabric Genomics and HealX in rare diseases, Akili Interactive and Click in Digital Therapics, and Prognos and Tembus in AI. As someone who has developed and marketed multiple productivity tools, I love new technologies that make my life more efficient. Some of these are Calendly, Notion, Grammerly and ToDo.
Why did you start your company?
I’m passionate about solving major health problems and the problem of low bone density affects over 50 million Americans, has serious consequences and doesn’t have many new approaches – we really need a safe and effective therapeutic that can be used early in the disease process. I did not start Bone Health Technologies, but I have joined and dedicated myself to this mission.
What is the most frustrating and rewarding thing about entrepreneurship / innovation?
Rewarding means that something takes shape that you really build from the beginning.
Frustrating – I don’t get frustrated that easily – you can’t do that as an entrepreneur. Of course, it’s frustrating when things don’t go well, but that’s part of life, and at least as an entrepreneur you can try to avoid setbacks
What’s the biggest mistake entrepreneurs / innovators make?
Technology in search of a problem – it’s easy to convince yourself that there is a theoretical problem, but for a startup to overcome all the natural hurdles that startups face – the customer problem has to be real and something that they absolutely want to solve.
What are the three most important lessons you’ve learned as an entrepreneur?
- Hire people who have a startup (not a big company) mentality
- Engage the right investors who can handle the ups and downs
- Talk to customers and test your hypotheses early on