It’s a (fast) marathon, not a sprint
Today’s entrepreneur is Justin Barad, MD, CEO and co-founder of Osso VR, a platform that enables surgeons to practice their skills in a virtual environment.
The Osso platform is used by both fully trained surgeons who are no longer in the office and surgeons who are still at the beginning of their careers and who are either trying to master newer technologies or brushing up on infrequently performed procedures. To use Osso, all you need is a headset that you can either use between operations or at home to perform whatever procedure you want. Once done, they will receive an assessment of their workflow, ability to perform steps well with clinical satisfaction, and efficiency.
Surgeons can train on their own or they can do it with their team including a surgical technician, circulatory nurse, and radiology technician. You can also get coached by experts around the world who will give you tips and tricks.
The company recently initiated a Series B round of $ 27 million, bringing its total funding to $ 43 million.
Barad is an orthopedic surgeon with a degree in bioengineering from UC Berkeley and an MD from UCLA, where he graduated first in his class. He completed his residency at UCLA and his pediatric orthopedic scholarship at Harvard and Boston Children’s Hospital.
After initially doing an internship as a game developer at Activision-Blizzard, he decided to find a way to combine his passions and use his technological background to solve medical challenges after a personal family health incident led him to the world of health care. During his residency, he identified what could be one of the most pressing medical challenges of this century: how we train our surgeons and proceduralists. With a keen interest in games and a first-hand understanding of the challenges faced by residents and experienced doctors, he co-founded Osso VR on a mission to improve patient safety and democratize access to modern surgical techniques.
Barad served as an editor at Medgadget for over a decade. He has spoken at multiple conferences including TEDMED, CES, Exponential Medicine, and Health 2.0. He also currently serves on the Board of Directors of the Health Technology Division of the Consumer Technology Association.
He currently lives in sunny Northern California with his two Great Danes. In his spare time he is found enthusiastically singing karaoke and looking for the perfect slice of pizza.
I am a):
Companies I founded or co-founded:
Companies I work or have worked for:
ActivisionBlizzard, Boston Children’s Hospital, Medgadget, Medgadget, UCLA Health
Achievements (built products, personal awards won):
GPU Tech Conference Early Company Summit Innovation Award 2016
If you are an entrepreneur or a business innovator, why?
Accidentally fell in …
Why did you start your company or do you want to be innovative in your company?
I saw firsthand a problem in my clinical practice that I couldn’t ignore. When I realized there was something I could do about it, I felt compelled to address it.
What is the most frustrating and rewarding thing about entrepreneurship / innovation?
You never know 100 percent what you are doing, but that is also one of the exciting aspects because you are constantly learning something new.
The most rewarding part is seeing the team and culture develop and take on a life of their own, and then even better, seeing the impact you are having on the world faster and faster.
What’s the # 1 mistake made by entrepreneurs / innovators?
Knowing when to trust your intuition and when to listen to others.
What are the three most important lessons you’ve learned as an entrepreneur?
- Team trumps talent
- Look ahead
- It’s a (fast) marathon, not a sprint