Chartbeat works with global publishers and provides them with data and real-time analysis
Steven Loeb interviews John Saroff, CEO of Chartbeat, a company providing data and analytics for global publishers. The company has raised $ 39.1 million in risk financing.
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Highlights from the interview:
- All of the world’s largest media companies are trying to build meaningful connections with their audiences, increase engagement, and engage users more with their content. Chartbeat provides analysis and optimization for the world’s largest media companies to drive this commitment.
- Chartbeat provides real-time analytics and helps publishers understand how their target audiences are getting their content. With content changing so often, a real-time feed of analytics accessible to anyone who needs to make decisions is extremely powerful and essential to growing your audience.
- The big picture, mission, and vision of Chartbeats is to make meaningful stories flourish. Currently, the company is focused on the media use case. One of the reasons Saroff thinks the future of Chartbeat is so promising is that the concept of content is expanding to every industry and every part of the user life.
- The company can also help publishers with evergreen posts so they can push old content. Chartbeat will Let the team know what’s going on and help them decide where to position stories on the homepage and in the app, which headline goes with those stories, and which image goes with those stories.
- By using Chartbeat, published content creates better content that is more tailored to the reader. You. Nearly a billion people each day read some piece of content that was influenced by a decision on Chartbeat, and they tend to stay longer and return more often.
- Chartbeat has a headline testing product that allows customers to A / B test and test them in real time on users. The company measures more than clicks, but also weighs what it calls a “quality click”. If a user clicks on a story and then actually stays for 15 seconds, Chartbeat’s headline testing algorithm is compromised more than if they just click and walk.
- There has been a shift towards more subscription-based models instead of an advertising-based model. Subscription companies tend to have less readership than freely available websites in the context of page views, unique copies or video views. Those who are successful with a subscription model are the ones who have A clear vision of what your added value is for the user, for the community, and just being ruthlessly clear about it.
- E-commerce is another emerging business model. The ability to monetize affiliate links has fundamentally changed many customers. Therefore, the ability to provide honest reviews, extraordinarily clear and transparent options, and translate those into economic revenue was especially important during the pandemic. There have been mundane shifts from in-store shopping to e-commerce shopping.
- When it comes to truth and facts in publishing, misinformation is a really sensitive problem and Saroff doesn’t think tech will be able to solve everything. We have to rely on some technology as well as human editors, and we need a very active and engaged population that challenges both companies and individuals.
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