I don’t think you choose to be an entrepreneur. This is how you were born

Today’s entrepreneur is Ian Sells, co-founder and CEO of RebateKey, an online marketplace for cashback discounts and coupons.

Sells has been a serial entrepreneur since childhood when he rescued, repaired, and resold items discarded by others. Since 2004 he has been building and scaling companies through solid tax leverage and proven internet marketing strategies. After selling his first Amazon brand, he launched four more product lines while also opening an Amazon consulting business with sales of over $ 30 million.

He is also the CEO and founder of MillionDollarSellers.com (MDS), an elite mastermind Amazon group of nearly 400 sellers who represent over $ 4 billion in Amazon sales in 2019.

Companies I founded or co-founded:

RebateKey, Million Dollar Seller, Elite Seller

Achievements (built products, personal awards won):

I am the CEO and founder of MillionDollarSellers.com (MDS), an elite Amazon mastermind group with nearly 400 sellers who represent over $ 4 billion in Amazon sales in 2019.

After selling my first Amazon brand, I launched four more product lines while also opening an Amazon consulting business with sales of over $ 30 million.

If you are an entrepreneur or a business innovator, why?

I don’t think you choose to be an entrepreneur. This is how you were born They think about how to do things better. You enjoy learning new things and discovering ways to fix broken things. I’ve run my own businesses all my life so it was only natural.

My favorite startups:

I love watching new startups. One of my favorites is called ClickUp. They are the best project management tool out there and they innovate every week. It is wonderful.

Why did you start your company or do you want to be innovative in your company?

I started my company, RebateKey, because brands and retailers need an ecommerce based discount and cashback tool to promote their offers on any online marketplace like Amazon, Walmart, and others. RebateKey enables brands to make offers to buyers, and we enable cashback from the brands to buyers. It’s really great to help brands grow and save shoppers a ton of money.

What is the most frustrating and rewarding thing about entrepreneurship / innovation?

The most frustrating thing is that it’s hard! It takes time to get your great idea or product known. The worthwhile part is observing how much people love your product and how it benefits their lives.

What’s the # 1 mistake made by entrepreneurs / innovators?

The number one thing I always say is just go ahead and do it. In the worst case, what can happen? Could you fail? That’s okay. You have to fail a few times to win, so get your mistakes out of the way!

What are the three most important lessons you’ve learned as an entrepreneur?

  1. If you don’t try, you won’t know
  2. Tell everyone about your idea, don’t hide it for fear that it will be stolen. What if that person you are telling is the one who connects you with the person you need to make them stand out? Ideas are worthless. Actually doing it is the hard part
  3. Watch your data. Don’t guess why things are happening. Find the evidence you need to grow or scale a marketing channel or idea.

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