The company offers a full support team to low-income and underserved pregnant women
The United States is the richest country in the world, which is incredibly shocking and disappointing the fact that our child mortality rate is higher than so many other countries. Additionally, black and brown families are disproportionately affected, with non-Hispanic African Americans having 2.3 times the child mortality rate than non-Hispanic whites.
Those stats led Olan Soremekun to co-found Cayaba Care, a maternal health company officially launched Tuesday that combines technology and community-based clinical services to address these inequalities.
Cayaba also announced that it has raised a Flare Capital-led $ 3.2 million seed funding round that includes Digitalis Ventures, Kapor Capital and SteelSky Ventures and angel investors.
Targeting women, often low-income and traditionally underserved, the company provides telemedicine and remote patient monitoring. It also provides a care management platform for personalizing care plans and integrating data from clinical and non-clinical sources “to understand patients’ needs and integrate clinically with their healthcare system”.
To use the services, all the patient has to do is book an appointment online and register for the Cayaba care program. The first visit takes place at home. They then receive a personalized care plan that gives them access to a care team made up of clinicians, counselors, social workers and care coordinators.
Women also have a partnership with a maternity navigator who guides them through the various stages of motherhood and childbirth. These include pregnancy tests, breastfeeding, postpartum follow-up appointments, mental health issues, general pregnancy problems, contraception, and personalized training.
“The Navigator is not a substitute for a women’s OBGYN or midwife, but rather complements the care they may already be receiving,” explained Soremekun.
Patients using Cayaba are either commercially insured or on Medicaid; While patients can pay for Cayaba Care out of pocket, the benefits are covered by many insurance plans, and most interactions are covered at very little cost or at no additional cost.
“To reach these women, we are building partnerships with obstetric practices that focus on expanding care beyond practice boundaries, delivering clinical and behavioral health services at home and around, coordinating care, and addressing social determinants of health . ”
The company currently works with a large healthcare system and multiple midwifery practices, and currently serves over 300 patients per month. Now that the company has this funding, it plans to continue investing in data and technology focused on integrating with health system partners to further advance patient engagement. Cabaya will also use the new money to expand its care team.
The company is starting at a potentially precarious time for women who are pregnant or have just had a baby as they are at high risk of developing a serious illness if they contract COVID. In addition, while the pandemic has proven the value of telemedicine in prenatal care, it has also highlighted the injustices that already exist in the health system.
Cayaba’s goal is to close these gaps and offer all patients equal access to care and services regardless of income or socio-economic status.
“Unfortunately, many underserved patient groups who could benefit most from the convenience of telemedicine or home visits lack broadband access or a provider that can easily provide these services. We need solutions to improve results by bringing technology to these communities and meeting people where they are, ”said Soremekun.
(Image source: cayabacare.com)