The idea was to combine Apple Watch data with virtual and personal care
The three big aces of technology, Amazon, Apple, and Alphabet, have all made healthcare an integral part of their platforms in recent years. While at least two of these companies consistently rank as the highest-rated company of all time, healthcare is such a large, unwieldy, and complicated area that it has pissed off even those with the most resources to tackle it.
Amazon, for example, failed in its mission to overhaul its healthcare system when Haven, the healthcare company that emerged from a joint venture between JP Morgan Chase, Amazon and Berkshire Hathaway in 2018, abruptly shut down earlier this year.
Apple has also struggled to overhaul its healthcare system; In particular, the company investigated to offer your own family doctor app, an attempt that never got off the ground, That came from a report in the Wall Street Journal on Wednesday.
The idea came up in 2016 when Apple was trying to figure out what to do with all of them Health and wellness data it gathered from the Apple Watch released the previous year. The The idea was to use this data to improve the health of its users and to do that the company would combine them with virtual and personal support from “Apple doctors”.
In addition to In primary care, Apple would also offer a subscription-based personalized health program that would allow it to continuously monitor the health of its users.
The company first tested the service on own employees, takeover of a health clinic near the headquarters in Apple Park, Hiring of Dr. Sumbul Desai from Stanford University to direct it. An initiative of the project codenamed Casper was a digital health app called HealthHabit that Connect users with doctors via chat and encourage them to pose health challenges.
However, the app, which was tested on Apple employees, has reportedly struggled with just half the people who downloaded it registered. Even among those who signed up, engagement was low, according to documents viewed by the journal. On top of that, Employees have reportedly raised concerns about the integrity of the data.
Apple denied these allegations to the Wall Street Journal, a spokesman said: “Much of the claims in this report are based on incomplete, outdated, and inaccurate information. ”
The report also mentions an incident in which a staff member, Dr. Desai expressed concern about the data; She left Apple just weeks later, and the incident is believed to have been part of the cause, a claim Apple has also denied.
“This matter was thoroughly investigated and the allegations could not be substantiated,” the Apple spokesman told the journal.
Apple’s healthcare Apple Initiatives
While its primary care solution may not have been a success, Apple has experience running its own personal clinics, having launched AC Wellness, its own medical clinic for its own employees, in 2018.
The company also took a number of steps in healthcare over the course of 2020; This included a commitment to donate $ 15 million worldwide to help with the COVID-19 response, while also bringing out a new screening tool and set of resources to help people stay informed and take the right steps to protect their health based on CDC guidelines. This included a new COVID-19 website and app, created in partnership with the CDC, the White House Coronavirus Task Force, and FEMA.
Apple also enabled Siri to answer questions about COVID, so customers could access guides and resources from the CDC and a curated collection of telemedicine apps available on the App Store.
In April, Google and Apple announced a so-called joint effort to enable the use of Bluetooth technology to help governments and health agencies reduce the spread of the virus, with user privacy and safety at the heart of the design.
The initiative spanned both companies who released APIs to enable interoperability between Android and iOS devices using apps from health authorities. It also included the use of Bluetooth technology to aid in contact tracing.
Apple also continued to expand into healthcare wearables. In September last year, the company hosted an event to showcase Fitness +, the first fitness experience for the Apple Watch that is slated to be available later this year. Apple Fitness + uses metrics from Apple Watch to give users a personalized workout experience. It starts with exercise types such as cycling, treadmill, rowing, HIIT, strength, yoga, dance, core and mindful cool down; everyone is accompanied by music curated by the fitness + trainers.
VatorNews has asked Apple to comment on the report. We will update this story when we find out
(Image source: pocket-lint.com)