Be a perpetual student so that you will always learn and grow

Today’s entrepreneur is Amy Shecter, CEO of the cosmetic dermatology startup Ever / Body, which offers treatments such as microneedling, laser facials, photofacials, scrubs, botox, wrinkle relaxants, derma fillers, plasma injections and plasma hair restoration, among others. On the technology side, the platform that offers customers online booking and appointment scheduling, medical records and progress tracking.

Founded in 2019, the company currently operates two personal clinics, both in New York City; one in the Flatiron District and the other in SoHo, with plans to open 20 locations over the next five years.

Ever / Body recently announced a $ 38 million Series B round of funding sponsored by Tiger Global Management along with Addition, Fifth Wall, MetaProp and Gaingels and existing investors including Declaration Partners, ACME Capital and Redesign Health, and the company’s total capital to date is $ 52 million.

Shecter is the former CEO of GLAMSQUAD, a technology-driven, consumer-centric company that provides on-demand beauty services for the home, as well as the former CEO of CorePower Yoga and President of C. Wonder.

As a brave visionary, skillful strategist and inspiring organizational leader, Shecter has built businesses from the ground up, revitalized brands for more relevance, and accelerated growth and profitability for established companies.

Across digital and physical channels and with an emphasis on building resonant brands and great consumer experiences, she has positioned companies for a clear competitive advantage to win in the marketplace and produce strong financial results.

Shecter’s business strength is based on her diverse startup, growth and turnaround leadership and her multidisciplinary experience in the areas of DTC, wholesale and licensing in the national and international market. Over the course of her career, she has excelled at crystallizing visions and strategies, mentoring leadership talents, and promoting a collaborative culture where individuals can meet, challenge, and truly thrive.

She holds a BS in Business from the University of Massachusetts, Amherst

Why did you choose to become an entrepreneur?

I love building and growing a business. The proximity to the team and to the customer is very important to me and I love the pace of an entrepreneurial company.

What are your favorite startups?

I have so many … EverBody, Glamsquad, Parachute Home, Daily Harvest, M. Gemi, Brinker and Eliza, Sakara Life

What is the most frustrating and rewarding thing about entrepreneurship / innovation?

There are so many ups and downs in a start-up. Some days you are at the top of the world and other days you wonder if you will make it. Stay focused, believe in your team, motivate your team to believe in the vision and work with excellence. Winning is always worthwhile and everyone has fun !!

What’s the # 1 mistake made by entrepreneurs / innovators?

Trying to do too much.

What are the three most important lessons you’ve learned as an entrepreneur?

Focus on the essentials, surround yourself with people who share your ethos as a person and an entrepreneur, and be a permanent student so that you can keep learning and growing.

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